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Author Topic: Selling Merch  (Read 879 times)

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Offline GP

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Selling Merch
« on: May 31, 2016, 01:29:59 PM »
One way we want to improve our fundraising is by having a real process for selling merchandise.

Historically people just tell our President they want a Hoodie then maybe a month later he gets them one, maybe not. We always have people asking and wanting to buy stuff but we never have a logical layout to sell it.

How have you guys gone about selling program merch in the past? Was thinking while an online store would cut into margins it's prob much easier way to manage inventory. Any experience / recommendations appreciated. Thanks in advance.
"Motivation is simple. You eliminate those who are not motivated." - Lou Holtz

Offline patriotsfatboy1

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Re: Selling Merch
« Reply #1 on: May 31, 2016, 01:46:35 PM »
I know that Blue Sombrero is launching an online store.  Prices are a little high.  Check with a local apparel place and see what they have for options.  I would definitely go online so that you don't have to carry inventory.  You can buy just some samples for people to see at the games, but then they can go buy online. Just find a provider that will give you enough of a kick-back to make it worth your while. 

Offline mahonz

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Re: Selling Merch
« Reply #2 on: May 31, 2016, 02:03:13 PM »
On line stores work great....a little higher priced but if the Members want it they will buy it and you dont have to manage anything after setting it up. 
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Offline GP

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Re: Selling Merch
« Reply #3 on: May 31, 2016, 02:27:53 PM »
Thanks all.

Any suggestions on which online store? Our president said Riddell has one but is only open 2-3 weeks at a time - does that make sense?
"Motivation is simple. You eliminate those who are not motivated." - Lou Holtz

Offline spidermac

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Re: Selling Merch
« Reply #4 on: May 31, 2016, 03:19:46 PM »
Thanks all.

Any suggestions on which online store? Our president said Riddell has one but is only open 2-3 weeks at a time - does that make sense?

Yup, I did one of these a few seasons ago...they opened it up, people went in and ordered what they wanted, then they printed it and shipped it. Back then, it would only ship to one place though, but each order was individually bagged, so I didn't have to sort through a zillion t-shirts...
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Offline SingleWingGoombah

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Re: Selling Merch
« Reply #5 on: May 31, 2016, 03:21:59 PM »
Yes, that makes sense, as they accumulate all the orders during that span on process all at once.  A lot of times you get the cost from the company, and then can set your own price.  Doing the online store is the way to go, no inventory on hand for you, and you can choose what you want to sell making it easy to satisfy any price point. 

Riddell bought Kollege town, which is a popular one.  BSNTeamsports.com is another one.

I have a friend who has one, www.thebrandguyz.com.  There is probably local places you can do it as well, depending on where you live and all. 

Offline PioneerCoach

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Re: Selling Merch
« Reply #6 on: June 01, 2016, 10:59:41 AM »
Thanks all.

Any suggestions on which online store? Our president said Riddell has one but is only open 2-3 weeks at a time - does that make sense?


We work with a local guy and we open our online store 3 times during the year.
 
Session #1: 2 weeks at the end of June for the early birds (gear gets delivered in early August, right around the start of practice),
Session #2: open for one week at beginning of practice (people see the session 1 gear once it's delivered and want their own... session 2 gear gets delivered around first game)
Session 3: two weeks at end of season in Late October/early November (session 3 gear gets delivered in December for Christmas presents)

We also limit the different types of gear styles.  It lets them batch the orders and get better pricing, it also makes it easier to absorb any setup charges.  We also try to create "Player Packs" (think matching tee shirt and shorts/sweats) and "Fan Packs" (think tee shirt and hat) that sell at a discount to purchasing each item separately.  People actually end up buying more that way.


http://flemingtonmidgetfootball.com/Page.asp?n=75667&org=FLEMINGTONMIDGETFOOTBALL.COM

The dates on this page are screwed up.  But it'll give you an idea of what we do.

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September: Any advice on how to get my center to snap it properly?"

Offline jrk5150

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Re: Selling Merch
« Reply #7 on: June 01, 2016, 03:26:27 PM »
We work with Riddell to open up their store once a year - about time to do it now, actually.  I should probably get on that.  It's all UA stuff, not bad quality (not their best), not terrible prices. I think we get $5 or $10 per item ordered.

And then we have a local company that does this that has the "store" open all the time.  They have a web site of their own, will take orders year round and give us a % of what's ordered.  We'll push it here and there, they'll have a display table at the field during home games, etc.

We could do better, frankly. We used to have a woman on the board who "owned" this and worked pretty hard at it for years before she stepped down.  Far more stuff sold, but in the end, I don't really know how much we made off it.  Then again, it was also good advertising, and given that we have a shortage of kids, perhaps $'s wasn't the right way to look at it.
« Last Edit: June 01, 2016, 03:32:46 PM by jrk5150 »